The Bleach Blondes Purple Toning Shampoo is our best purple shampoo, with our trademark Pro-Blonde Complex™ to moisturise hair cuticles while enhancing hair's natural shine.
- The lowdown: A toning shampoo that brightens blonde hair from root to tip while removing product build-up and excess oil.
- You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.
- How it works: Neutralises ginger and grey tones from blonde hair.
- The star ingredient: Brightens hair naturally with Chamomile, in addition to the colour balancing purple pigment.
- Is it right for me? It's a classic favourite for bleached, balayage or highlighted hair.
- The result? Blonde hair looks brighter and healthier, immediately.
STYLIST TIP
"Own your tone"
Apply to damp hair instead of wet hair for a more intense hit of purple pigment.
Product Description
Freshly bleached hair looks bright and beautiful, but over time it can go brassy, leaving you with unwanted yellow tones that alter your blonde. Take control of your blonde and own your tone with the Lee Stafford Bleach Blondes Purple Toning Shampoo. A crucial colour corrector for bleached to natural blondes, this powerful purple toning shampoo contains violet pigment to knock out pesky yellow tones and brassiness to keep your hair looking bright, vibrant and salon fresh.
Purple sits directly opposite yellow on the colour wheel. This means the purple pigment within our violet formulations helps to knock out unwanted brassiness, for a more balanced blonde. Use this shampoo whenever hair looks overly warm for a speedy colour refresh.
This nourishing formula with Pro-Vitamin B5, Chamomile and Moringa Seed Extract (also known as the 'miracle tree') to encourage natural shine.
Formulated specifically for bleached, balayaged, naturally light blonde or highlighted hair, you can team this shampoo with the Lee Stafford Purple Toning Conditioner for double the toning power.
Directions for Use
Step 1: Massage the Lee Stafford Bleach Blondes Purple Toning Shampoo into wet hair. Rinse and repeat.
Step 2: After shampooing, apply the Lee Stafford Bleach Blondes Purple Toning Treatment Mask from roots to ends. Leave on for 1-5 minutes then rinse thoroughly.
Step 3: Follow up with the Lee Stafford Bleach Blondes Purple Toning Conditioner for extra toning power.
Pro Tip: This is a toning shampoo, so only use it every other wash or once a week to keep blonde hair bright and vibrant. We recommend alternating with our Lee Stafford Bleach Blondes Everyday Care Shampoo to prevent overtoning. Leave on for 1-5 minutes depending on desired results.